👷♀️ Work
Consumer Health Conference - A dynamic one-day event uniting health enthusiasts, industry professionals, and wellness brands to dive into health modalities and their science.
Designer/Co-Organizer
Dec 2023 - Present
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Led branding and website design for first HealthCon NYC - consumer health conference focused on educating individuals on holistic health.
Market research, B2B2C, marketplace, mobile app, user engagement, user retention
Product Manager
January 2022 - December 2023
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Led product roadmap and execution for data collection app, serving over 1.5M MAUs across 214 countries/ territories and 37 languages.
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Responsible for delivering on company OKRs and KPIs and providing monthly updates to VP of Product.
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Identified highest satisfaction moment and leveraged to increase Google Play Store rating from 2.9 to 4.0.
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Designed and delivered on in-app gamification techniques and increased user engagement by 120% in user's first 90 days.
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Developed Premise University with goal of faster project scalability by incentivizing users with higher earning opportunity through training and leveling up their skillset.
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Collaborated with product research and data science to ensure product success metrics were defined and success was evaluated post launch through A/B testing, experimentation, and user surveys or interviews.
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Took initiative beyond my role and implemented new user email and push journey and monthly email newsletter. This intervention resulted in a 74% increase in 30 day retention and 45% increase in user engagement.
Digital health, AI, B2C, mobile apps, in-app subscription, user engagement, user retention
Senior Product Manager
September 2016 - November 2021
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Responsible for product strategy and roadmap of company's suite of mobile apps, serving over 2M MAUs.
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Led design and development of personalized health and fitness onboarding experience which resulted in 35% higher in-app subscription signups.
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Ideated and executed on 12-week diabetes self management micro learning curriculum in tandem with diabetes coaching service, and scaled service to over 200 clients.
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Demonstrated high data driven acumen by clearing defining initiative goals and success metrics, followed by experiment and A/B testing to demonstrate feature success or failure. Applied findings and results to future product investments.
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Collaborated with company's Chief Product Officer to aggregate food data set and UX/UI for Calorie Mama, mobile app and AI and computer vision food recognition model. App was featured on Apple App Store and given 'Apple's New Apps We Love' award.
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Led design and execution for company hardware products -- connected scale and glucose monitor subscription service.
Download my 2023 resume here